Andres Cueto

SVP, Director of New Distribution Models
BBVA Compass

Andres joined BBVA Compass in 2010, and is SVP and Director of New Distribution Models.

Andres’ responsibilities include managing the Business Innovation pilot projects, as well as leading the Strategic Alliance Program. In those capacities, he is tasked with partnering with FinTech companies and incorporating their innovation into the bank’s services and products. He is also charged with connecting to the innovation community of developers and entrepreneurs, in order to form an ecosystem where partnerships and ideas about the future of banking can flourish.

In 2013, Andrés was he was recognized as one of Houston’s top "40 under 40" professionals by the Houston Business Journal for his work at BBVA Compass and his involvement in the Houston community.

Check out the incredible speaker line-up to see who will be joining Andres.

Download The Latest Agenda

Beyond Basics: Making Your Online Experiences Seamless

Thursday, February 12th, 2015

11:20 Panel Discussion: Form Versus Function—Building An Effective Online Product-Based Experience

As customers continue to explore your financial offerings online shopping over stopping by a branch, it is imperative for your business to have a top eCommerce platform that delivers the latest functionality, while also being visually appealing. But how should you decipher where your budget and time goes—to IT or Marketing? How do you balance both? The experts on this panel debate forms versus function in which they:

• Creating landing pages to grab your users’ attention: what’s imagery is truly value-added

• Performance ability: ensuring a financial website is intuitive and seamless to build interaction

• Back to basics: providing a rich user experience with accurate search abilities to browse products

• Testing user experience before jumping on the “new, hot” technology