Brian Pearce

SVP, Head of Retail Mobile Channel and Digital Innovation
Wells Fargo

Brian M. Pearce is Senior Vice President, Head of Retail Mobile Channel and Digital Innovation for Wells Fargo’s Digital Channels Group. His team is responsible for the Wells Fargo retail mobile strategy and managing the company’s retail mobile presence, including wf.com, downloadable apps (iPad, iPhone, Android and Windows) and the Text Banking service (short code 93557 - WELLS). The company currently has more than 12.5 million active customers using mobile devices to access their accounts.

Throughout his 20-year career in financial services, Brian has garnered much success by leading a variety of business development, product and project management, business analysis and product operations functions. Brian's career with Wells Fargo began in 2001 in the Investment Internet Services group and continued in Online Payments in 2005. Throughout his tenure, Brian and his teams have led large, multi-channel efforts including P2P payments, InterFI Transfers, Transfer Scheduling, Bill Pay scalability, and the launch of the online brokerage platform. Prior to Wells Fargo, he worked for both industry leaders such as First Data Corporation and Andersen Consulting as well as Internet startups

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Crossing The Channel: Bridging Digital Into Physical

Monday, January 12th, 2015

11:50 Wells Fargo “Practical Innovation” Implementation: A Mobile Case Study

Customers are carrying mobile devices with them everywhere, every day. How do we as financial services providers take advantage of the new ubiquitous connectivity to deliver truly unique and compelling experiences? Wells Fargo is using a “Practical Innovation” approach to rapidly try out experiences and look for new ways to help customers manage their finances. Brian M. Pearce, Senior Vice President at Wells Fargo’s Digital Channels Group will discuss:

•Wells’ Innovation Agenda and highlight new use cases involving digital branches

•Connected cars: driving new innovation for banks

•Seamless authentication: what tools are great for both the bank and the customer