NetFinance Interactive 2015 (past event)
December 01 - 03, 2015
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Brook McGinnis
Vice President / Senior Product Manager – Digital Banking and Payments
First Commonwealth Bank
Check out the incredible speaker line-up to see who will be joining Brook.
Download The Latest AgendaIt’s All About Experiences: How To Be High-Tech And High-Touch
Thursday, March 12th, 2015
12:00 Panel Discussion: Millenial Marketing—Tapping Into The Social-Obsessed Segment
67% of Millenials said that the traditional and digital banking experience they receive at their current bank is only somewhat or not at all seamless. So what do you do now? How do you get these people to be clients? Are they even viable future clients? Some are…and their disposable income will only continue to grow. 48% of Millenials said they would like their banks to offer video chat on their website or mobile/tablet application, so tap into this type of mindset. The executives on this panel share their knowledge as to how this fast-moving generation ticks by:
•Focusing on future customers without alienating current customers
•Cultivating a younger audience: using platforms to show products that are appropriate for their lifestyle
•Utilizing user generated content: pulling content from millennial ambassadors, and the legal challenges that may come with it
•Measuring the return on influence…and turning it into investment