NetFinance Interactive 2015 (past event)
December 01 - 03, 2015
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Charles Moore
SVP, Digital Marketing
US Bank
Check out the incredible speaker line-up to see who will be joining Charles.
Download The Latest AgendaIt’s All About Experiences: How To Be High-Tech And High-Touch
Thursday, March 12th, 2015
09:20 Panel Discussion: Making The Marketer A Data Scientist, And The Data Scientist A Product Specialist
Your role in the finance environment has changed: you need to use your left and right brain, balance art and science, and be a creative while also being a scientist. And let’s not forget, you need to sell your product, but with a soft touch. The executives on this panel explore how they have adjusted their mindsets internally to enable the marketer to be a data scientist by:
•Forgetting the pretty: conducting A/B testing to understand what online content is grabbing users’ attention
•How personal is too personal? Straddling the “creepy yet accurate” line of curated selling based on CRM
•Attribution marketing models: planning your best plan of attack and breaking down information to relay to teams to sell financial products
•Experimenting with blending of content and commerce—your content moving consumers around the site to discover more product