NetFinance Interactive 2015 (past event)
December 01 - 03, 2015
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David Gillmore
Senior Manager, Digital Marketing
Discover Financial Services
Check out the incredible speaker line-up to see who will be joining David.
Download The Latest AgendaBeyond Basics: Making Your Online Experiences Seamless
Thursday, February 12th, 2015
11:50 Role Reversal: Customer Dictating Web Design
In many instances customer experience is defined by the interactions that take place within our owned web assets. However, the role that the consumer plays in the development of these environments is often limited. Limited participation from the consumer during critical design phases adds unnecessary risk and diminishes the value of the end product. Through the integration of the consumer at key moments of the design process, obstacles are avoided, decision making becomes are more effective, and goals are exceeded.