Frederick Crosby

Frederick leads Business Development and Marketing for Western Union Digital, the San Francisco based division of Western Union managing 24 global websites and mobile applications throughout the world that enable users to send funds to over 200 countries. Frederick’s team oversees end to end business coordination in these different markets – breaking down customer segments, aligning pricing and messaging, and reach out through traditional, digital and social marketing channels. Western Union Digital management of customer communication and marketing overcomes the unique challenge of customizing to different countries as well as myriad cultures and diasporas within those countries.

Prior to joining Western Union, Frederick worked at eBay Inc. for both the PayPal and eBay Marketplaces divisions. One of his largest roles there was to tie together the eBay and PayPal sites around the world into one cohesive experience for the global community seeking to buy and sell products overseas (cross-border trade). He improved payment and search capabilities, aligned internal trade policies, and lead marketing campaigns around the world. Frederick also led eBay’s resurgence into Large Merchant Business Development where he helped bring new inventory to satisfy customer demand via his team’s signing of marquee names like Calvin Klein, Timberland, Sony, and Toys”R”Us amongst others.

Frederick has spent most of his professional life close to technology, working in start-ups in sectors ranging from asset management software to innovative VoIP platforms. He holds a Bachelor of Science degree in Mechanical Engineering from the University of California, Berkeley as well as a Master of Business Administration degree from the University of Michigan’s Ross School of Business.