Gina House

Director of Digital Marketing
Edward Jones

Gina House is the Director of Digital Marketing at Edward Jones, an $800 billion brokerage firm, with more than 14,000 financial advisors and 7 million clients. For the past 15 years, she has been responsible for the strategic direction and execution of Edward Jones' digital efforts, which now includes websites, social media, email programs and digital advertising.

She has 25 years of management experience in financial services marketing in brokerage, banking and credit unions. Before joining Edward Jones, she was the Vice President of Marketing at First Community Credit Union where she led cross functional teams and was responsible for advertising, public relations, direct mail, online, business development and training. She has a master's degree in Marketing from Webster University and bachelor's degree from Southeast Missouri State.

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Beyond Basics: Making Your Online Experiences Seamless

Thursday, February 12th, 2015

14:20 Strategies For Successful Social Selling

Edward Jones’ social promise: Not only are we located in the neighborhoods where you live and work, we are socially connected online. Gina House drives the strategic direction and execution for the firm’s digital channel to support 13,000 financial advisors and serve over 7 million clients. This 93-year old company takes Social seriously for its advisors, growing adoption and usage of the firm's online channels by teaching advisors how to use LinkedIn and developing engaging content that can be shared on all of their social sites. Join Gina as she shows you to how set strategy and work with teams by:

•Building a brand identity and brand voice that others want to hear

•Crafting a more exciting message: providing more fun and interaction than any other form of communication

•Using LinkedIn for data mining so your sales team becomes smarter and improves their ability to sell

•Working with a Digital Compliance Officer to shape strategy, governance, and training so everyone wins