Hally Pinaud

Sr Product Marketing Manager
Marketo

As Senior Product Marketing Manager, Hally is responsible for Marketo’s Emerging Enterprise go-to-market strategy. Prior to Marketo, she also held marketing roles at PeopleFluent and Harte Hanks. Hally is a graduate of Boston College and Bentley University, and currently lives in San Francisco, California.

Check out the incredible speaker line-up to see who will be joining Hally.

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Crossing The Channel: Bridging Digital Into Physical

Monday, January 12th, 2015

11:40 Chairwoman's Welcome: Engaging Financial Services Customers Through Acquisition, Retention, And Loyalty

Customers are increasingly shifting to digital channels, thus becoming far more well-informed than ever before. Each industry within the financial services sector—whether retail banking, insurance or wealth management—has its own distinct challenges, but one thing that they all have in common is this: customers are determining their own buyer’s journeys, not marketers.

Join us to learn how best-in-class marketers are mastering the art and science of digital marketing by revisiting their customer engagement strategy. Attend to learn how to:

• Make omni-channel marketing a reality

• Enrich the value of customer relationships through digital channels

• Derive intelligence from a single view of the customer