Helen Loh

Senior Vice President of Owned Media Content and Digital Marketing
The Charles Schwab Corporation

Helen Loh is Senior Vice President of Content & Digital Marketing at Charles Schwab. Ms. Loh oversees Schwab’s branded marketing channels, including Schwab.com, digital and print publications, and Schwab’s presence on search engines and in social media. In addition, Loh is responsible for Schwab’s brand publishing organization, focusing on creating useful content to influence the digitally and socially empowered investor.

Ms. Loh has over 20 years of marketing experience with Fortune 500 brands and Silicon Valley startups, from consumer brand management to B2B software. She holds a bachelor's degree in Industrial Engineering from Stanford University, and a Master of Business Administration degree from Stanford Graduate School of Business.

Check out the incredible speaker line-up to see who will be joining Helen.

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It’s All About Experiences: How To Be High-Tech And High-Touch

Thursday, March 12th, 2015

09:00 Build High Buzz Content Marketing In A Low-Interest Category

Your role in the finance environment has changed: you need to use your left and right brain, balance art and science, and be a creative while also being a scientist. And let’s not forget, you need to sell your product, but with a soft touch. The executives on this panel explore how they have adjusted their mindsets internally to enable the marketer to be a data scientist by:

•Forgetting the pretty: conducting A/B testing to understand what online content is grabbing users’ attention

•How personal is too personal? Straddling the “creepy yet accurate” line of curated selling based on CRM

•Attribution marketing models: planning your best plan of attack and breaking down information to relay to teams to sell financial products

•Experimenting with blending of content and commerce—your content moving consumers around the site to discover more product