James Crickmore-Thompson

Product Manager – Financial Services
Oracle Marketing Cloud

Check out the incredible speaker line-up to see who will be joining James.

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Beyond Basics: Making Your Online Experiences Seamless

Thursday, February 12th, 2015

10:10 The New Personalized Digital Customer Experience For Financial Services

Banking and Financial Services clients today expect a highly personalized customer experience with every interaction based on their current products, banking history, personal preferences and inquiries. Marketers on the other hand are required to make sense of all of this activity and data, connecting the dots captured in new marketing tools and the bank’s existing applications. This session featuring James Crickmore-Thompson, Oracle Marketing Cloud’s Product Manager – Financial Services will address how today’s Financial Services enterprise can operationalize customer data from numerous channels, while coordinating their efforts for truly effective and personalized digital marketing efforts.

12:10 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask Q & A, and take a deeper dive into the topics from earlier presentations and network in a relaxed setting.

1. The New Personalized Digital Customer Experience for Financial Services
James Crickmore-Thompson , Product Manager - Financial Services, Oracle Marketing Cloud

2. NextGen Payments: Mobile Wallet Applications
Vince Hruska, SVP, Product Strategies, City National Bank

3. Taking Customer Loyalty Digital
Meizi Lin, National Loyalty Marketing Manager, Toyota Financial Services

4. Implement A Forward-Thinking Analytics Process
Kerry Ryan, Head of Digital Experience, Legg Mason

5. Credit Unions – An Untapped Market Ready for the Digital Transformation
Jason Zeider, VP, Digital Strategy, Tucson Federal Credit Union

6. Looking Ahead To Mobile’s Innovation
Moises Pena, IT Supervisor, Banco Popular