Jared Lees

Sr. Manager of Financial Services
Adobe

Jared Lees is the senior manager of industry strategy for financial services at Adobe. In this role, he works with Adobe’s financial services clients to help them develop best-in-class digital marketing strategies using Adobe Marketing Cloud solutions. Lees has over 8 years of experience consulting with enterprise-level clients and leaders across industries on digital marketing initiatives and transformation. His experience ranges from product implementation, system integrations, and personalization strategy.

Check out the incredible speaker line-up to see who will be joining Jared.

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Crossing The Channel: Bridging Digital Into Physical

Monday, January 12th, 2015

10:00 Panel Discussion: Digital Revolution Is A Culture Evolution

Financial institutions know to survive means digital is a part of the company culture. But it’s not as easy as adding an app, some tweets, and a website; it’s a change of mindset, and getting customers to be as excited about digital products as you are. The experts on this panel share their tips:

•Working with the top: getting executives to champion digital change

•As financial institutions bring in digital teams, how to “tame” the creative without uninspiring teams

•It’s not a boring financial product: delivering an exciting vision by building customer-driven design solutions

•Getting digital teams and product teams to listen and leverage one another: delighting users, solving problems, and driving real business results