NetFinance Interactive 2015 (past event)
December 01 - 03, 2015
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Jeff Lee
Chief Marketing Officer
Seacoast National Bank
Check out the incredible speaker line-up to see who will be joining Jeff.
Download The Latest AgendaCrossing The Channel: Bridging Digital Into Physical
Monday, January 12th, 2015
12:40 Delivering a Tailored Servicing And Cross Sell Experience By Leveraging Multi-Channel Data: Leveling The Playing Field For Smaller Banks
Smaller banks have historically thrived on delivering good service, but have rarely leveraged their multi-channel customer data to deliver an exceptional experience. The availability and attainability of software, for both marketing and analytics, now enables smaller banks to have a much deeper understanding of customer behaviors and action these insights to compete more effectively on customer experience across channels. This session will cover:
•Using customer behavioral data to develop custom segmentations to drive tangible outcomes
•How marketing automation enables all customer touch-points to work in unison on behalf of the customer and company
•How the combination of data, software and talent enables a small team to have a big impact on customers.