Jelmer de Jong, Global Head of Marketing at Backbase
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Jelmer de Jong


Global Head of Marketing
Backbase

Check out the incredible speaker line-up to see who will be joining Jelmer.

Download The Latest Agenda

Crossing The Channel: Bridging Digital Into Physical

Monday, January 12th, 2015


09:40 Omni-Channel Banking: The Digital Transformation Roadmap

Customers’ behavior is changing. New challengers are fighting for a piece of the market, and for the customer. For everyone it is clear: delivering a truly omni-channel digital experience is key and now more relevant than ever. But how can banks and credit unions achieve it and get the right tools to effectively compete?

By Backbase.

14:00 Innovation & Disruption Roundtable Discussions

These interactive sessions are your opportunity to learn about the most innovative FinTech and omni-channel solutions on the market in a relaxed setting. Each table will have a specific theme—please choose two tables, allowing for one rotation in between topics. A highlight of NetFinance Interactive, roundtable discussions are your best opportunity to idea-share with your peers; have a cup of coffee and enjoy networking!

1. Programmatic: The Basics and Beyond
Luke Burke, VP of Sales, Choicestream

2. Omni-Channel Banking: The Digital Transformation Roadmap
Jelmer de Jong, Global Head of Marketing, Backbase

3. Transforming Banking Today
Executive Presenter, Infosys

4. Marketing Attribution Success At Nationwide: An Insider’s Perspective
Manu Mathew, Co-Founder & CEO, Visual IQ
Jamie Byrum, Director, Promotional & Digital Analytics, Nationwide

5. Delivering A Seamless Omni-channel Customer Experience
Eric Lindeen, VP of Marketing, ID Analytics

6. Enhance Your Marketing Analytics With Device Intelligence Technology
Michael Lynch, Chief Strategy Officer, InAuth

Beyond Basics: Making Your Online Experiences Seamless

Thursday, February 12th, 2015