Jennifer Marshalek, Chief Digital Officer, Enterprise Digital Experience at Nationwide Mutual Insurance Company
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Jennifer Marshalek


Chief Digital Officer, Enterprise Digital Experience
Nationwide Mutual Insurance Company

Check out the incredible speaker line-up to see who will be joining Jennifer.

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Beyond Basics: Making Your Online Experiences Seamless

Thursday, February 12th, 2015


11:20 Panel Discussion: Form Versus Function—Building An Effective Online Product-Based Experience

As customers continue to explore your financial offerings online shopping over stopping by a branch, it is imperative for your business to have a top eCommerce platform that delivers the latest functionality, while also being visually appealing. But how should you decipher where your budget and time goes—to IT or Marketing? How do you balance both? The experts on this panel debate forms versus function in which they:
Creating landing pages to grab your users’ attention: what’s imagery is truly value-added
Performance ability: ensuring a financial website is intuitive and seamless to build interaction
Back to basics: providing a rich user experience with accurate search abilities to browse products
Testing user experience before jumping on the “new, hot” technology