NetFinance Interactive 2015 (past event)
December 01 - 03, 2015
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Jennifer Marshalek
Chief Digital Officer, Enterprise Digital Experience
Nationwide Mutual Insurance Company
Check out the incredible speaker line-up to see who will be joining Jennifer.
Download The Latest AgendaBeyond Basics: Making Your Online Experiences Seamless
Thursday, February 12th, 2015
11:20 Panel Discussion: Form Versus Function—Building An Effective Online Product-Based Experience
As customers continue to explore your financial offerings online shopping over stopping by a branch, it is imperative for your business to have a top eCommerce platform that delivers the latest functionality, while also being visually appealing. But how should you decipher where your budget and time goes—to IT or Marketing? How do you balance both? The experts on this panel debate forms versus function in which they:
• Creating landing pages to grab your users’ attention: what’s imagery is truly value-added
• Performance ability: ensuring a financial website is intuitive and seamless to build interaction
• Back to basics: providing a rich user experience with accurate search abilities to browse products
• Testing user experience before jumping on the “new, hot” technology