Joanne Belanger

VP Digital Marketing
Summit Credit Union

Joanne Belanger is Vice President, Digital Marketing with Summit Credit Union, a $2.2 billion asset credit union with 144,000 members headquartered in Madison, WI.

Belanger has more than 20 years of experience across multiple industries (CPG, consumer durables and now financial), both stateside and in Canada. She has held marketing, branding, innovation and account management leadership roles at GE, Whirlpool, Kimberly-Clark, Stokke and Bissell Homecare.

She holds an MBA in strategy, marketing and entrepreneurship from the University of Chicago –Booth (Graduate) School of Business, and an honours bachelor of commerce degree in marketing and international business from the University of Ottawa.

Belanger is also a Board Member of STAR Credit Union, the only youth-chartered credit union in the world and a member of the Business Development committee of the Madison Museum of Contemporary Art. She has spoken on several topics including targeting women, ROI across multiple delivery channels and social media engagement.

Check out the incredible speaker line-up to see who will be joining Joanne.

Download The Latest Agenda

Crossing The Channel: Bridging Digital Into Physical

Monday, January 12th, 2015

12:40 Observational Research In A Digital World: Interactions With Search Engines And Channels

User research should be a critical component for all marketers, including digital marketers…but not many of us conduct it, or even consider it. Observational research helped Summit CU confirm some hypotheses and uncover new findings that prompted changes to our digital channels. Users truly research differently on mobile, tablet, and desktop; this in-turn has improved our SEO results. Join Joanne during her session as she uncovers Summit Credit Union’s approach and its:

•Methodology: participants and viewing audience

•Insights and learnings as to how individuals interacted with different channels

•Impact: what Summit CU has implemented from the learnings, and what other businesses can easily do, too