Larry McClanahan

Director and Senior Vice President of Digital Delivery
Fifth Third Bancorp

Mr. McClanahan currently serves as Director and Senior Vice President of Digital Delivery for Fifth Third Bancorp. In this capacity he is responsible for managing the strategic direction and execution of Fifth Third’s Internet and Mobile channels for the Consumer and Business markets. He started with Fifth Third in 2010, implementing a number of key strategic initiatives including the deployment of Fifth Third’s mobile applications, improvements to on-line sales and self services solutions.

Check out the incredible speaker line-up to see who will be joining Larry.

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Crossing The Channel: Bridging Digital Into Physical

Monday, January 12th, 2015

10:00 Panel Discussion: Digital Revolution Is A Culture Evolution

Financial institutions know to survive means digital is a part of the company culture. But it’s not as easy as adding an app, some tweets, and a website; it’s a change of mindset, and getting customers to be as excited about digital products as you are. The experts on this panel share their tips:

•Working with the top: getting executives to champion digital change

•As financial institutions bring in digital teams, how to “tame” the creative without uninspiring teams

•It’s not a boring financial product: delivering an exciting vision by building customer-driven design solutions

•Getting digital teams and product teams to listen and leverage one another: delighting users, solving problems, and driving real business results