Leslie Jeffries

Financial institutions expanding their digital business know it’s not just about having an efficient website and posting content. Businesses must be able to collaborate internally with digital-data AND creative sharing. As more financial institutions strive to build digital creative teams in-house, they must be cautious they are not ignoring what other businesses are achieving. The executives on this panel lay out their plans for internal integration by:

•Project managing the creative team and the product teams: segmenting timelines and talent

•Training in-house creative to be more nimble to absorb information quickly and be as agile as the web

•Combining art and science: ensuring a balance, taking charge of your brand voice and developing business content for your brand’s site and third party sites

•Being compliant: being creative without crossing the legal line