Manu Mathew

Co-Founder & CEO
Visual IQ

Manu Mathew is the co-founder and chief executive officer of Visual IQ. He is responsible for directing the company’s growth by expanding its client base to include Fortune 500 and Internet 1000 advertisers that face performance and optimization challenges inherent in multi-channel marketing. He is also responsible for expanding the capabilities of the company’s IQ Intelligence Suite of leading edge cross channel marketing attribution software products that help brands and agencies recognize opportunities for optimization hidden in their marketing performance data.

Prior to co-founding Visual IQ, Manu served as the managing director of Carat Fusion's Boston office where he managed the agency’s national CRM practice and helped triple the revenue and profitability of that office in three years. Before joining Carat, he served as chief operating officer at Vizium, a digital marketing services agency. He helped grow Vizium from initial inception in 1999 to the sale of the firm to Carat in 2002.

An accomplished author, Manu has written articles for publications such as Forbes, Direct Marketing News, iMedia Connection and others, and has spoken at industry events for organizations such as the iMedia Summits, OMMA, ad:tech and Forrester Research. He also sits on the Public Policy Council of the Internet Advertising Bureau (IAB).

Follow me on Twitter: twitter.com/manumathewVIQ

Follow me on LinkedIn: www.linkedin.com/in/manumathew

Check out the incredible speaker line-up to see who will be joining Manu.

Download The Latest Agenda

Crossing The Channel: Bridging Digital Into Physical

Monday, January 12th, 2015

14:00 Innovation & Disruption Roundtable Discussions

These interactive sessions are your opportunity to learn about the most innovative FinTech and omni-channel solutions on the market in a relaxed setting. Each table will have a specific theme—please choose two tables, allowing for one rotation in between topics. A highlight of NetFinance Interactive, roundtable discussions are your best opportunity to idea-share with your peers; have a cup of coffee and enjoy networking!

1. Programmatic: The Basics and Beyond

Luke Burke, VP of Sales, Choicestream

2. Omni-Channel Banking: The Digital Transformation Roadmap

Jelmer de Jong, Global Head of Marketing, Backbase

3. Transforming Banking Today

Executive Presenter, Infosys

4. Marketing Attribution Success At Nationwide: An Insider’s Perspective

Manu Mathew, Co-Founder & CEO, Visual IQ

Jamie Byrum, Director, Promotional & Digital Analytics, Nationwide

5. Delivering A Seamless Omni-channel Customer Experience
Eric Lindeen, VP of Marketing, ID Analytics

6. Enhance Your Marketing Analytics With Device Intelligence Technology
Michael Lynch, Chief Strategy Officer, InAuth

It’s All About Experiences: How To Be High-Tech And High-Touch

Thursday, March 12th, 2015

10:00 Marketing Attribution Success At Nationwide: An Insider’s Perspective

Marketing attribution offers a way to quantify influences and synergies across channels, strategies and tactics, as well as identify specific changes that can be made to your marketing mix to dramatically increase the performance of your entire marketing ecosystem. Jamie Byrum, Director, Promotional & Digital Analytics, Nationwide, along Manu Mathew, CEO of marketing attribution provider Visual IQ, will discuss the following topics regarding their marketing attribution engagement:

• Nationwide’s marketing analytics goals

• Implementing attribution

• Insights, optimizations & results

• Organizational changes

• Attribution’s future at Nationwide