NetFinance Interactive 2015 (past event)
December 01 - 03, 2015
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Rob Huddleston
Senior Creative Director - Digital UI/UX Design and Innovation
Capital One
Beyond Basics: Making Your Online Experiences Seamless
Thursday, February 12th, 2015
16:10 From Responsive To Adaptive Strategies – The Evolution Of An Enterprise
In April 2013, Capital One became the first Top 10 Bank; and one of only a few Fortune 200 companies, to deliver a full-scale responsive marketing solution that enables over 40 million unique visitors monthly to visit capitalone.com on the device of their choice. Since, the UX and Tech teams at Capital One have partnered to deliver additional enhancements that further optimize content delivery, UI patterns, performance, and more. In this session, Rob covers:
•Capital One’s journey delivering an enterprise responsive framework (in 2 months!)
•The unbeatable benefits of a strong responsive strategy, and it’s influence on the larger organization
•How we predict the future and continue to evolve our responsive platform – think device detection and native mobile features