NetFinance Interactive 2015 (past event)
December 01 - 03, 2015
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Ryan Miller
Head of Innovation
Bank of the West
Check out the incredible speaker line-up to see who will be joining Ryan.
Download The Latest AgendaCrossing The Channel: Bridging Digital Into Physical
Monday, January 12th, 2015
12:10 Panel Discussion: Incubating Ideas: Building Your Digital Creative Team In-House
Financial institutions expanding their digital business know it’s not just about having an efficient website and posting content. Businesses must be able to collaborate internally with digital-data AND creative sharing. As more financial institutions strive to build digital creative teams in-house, they must be cautious they are not ignoring what other businesses are achieving. The executives on this panel lay out their plans for internal integration by:
•Project managing the creative team and the product teams: segmenting timelines and talent
•Training in-house creative to be more nimble to absorb information quickly and be as agile as the web
•Combining art and science: ensuring a balance, taking charge of your brand voice and developing business content for your brand’s site and third party sites
•Being compliant: being creative without crossing the legal line