NetFinance Interactive 2015 (past event)
December 01 - 03, 2015
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Saras Agarwal
Managing Director, Head of Digital and Multichannel Marketing
AXA U.S.
Check out the incredible speaker line-up to see who will be joining Saras.
Download The Latest AgendaBeyond Basics: Making Your Online Experiences Seamless
Thursday, February 12th, 2015
09:50 Curating The Financial Journey From Discovery To Decision-Making
As a category, Financial Services doesn't usually generate a lot of excitement amongst customers. Retirement and Insurance even less. Yet, an individual's interaction with their financial services provider can be one of their most important and emotional experiences they have with any company. If done correctly, multichannel and content marketing can lead to high engagement and significant returns even in lower interest categories. This session will cover:
•Approach to building effective multichannel marketing efforts within Financial Services
•Where to focus, and what channels to start with first
•Using data to inform, analyze, and build relationships with customers
•Developing content that works - critical steps and components
•Measuring success - setting KPIs at both ends of the journey